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Why Digital Tealeaves?
While tea-leaf reading originated in China soon after the creation of tea somewhere around 2737 BC, it has been used throughout the ages by all forms of augur, clairvoyant, diviner, medium, oracle, palmist predictor, prophet, seer, soothsayer and spiritualist as a tool for divination. Or in other words ‘to seek knowledge from a supernatural source’
Today we can take a more scientific approach to predict future outcomes. The systems that we use to capture customer data for example, can tell us a huge amount consumer behaviour and intentions.
Critically, (and I guess this is where the modern day seer earns their corn as a consultant) it is taking the time to read and analyse the data that provides the most value to organisations.
In the context of consumer facing organisations, if customer data isn’t actionable then what is the point in capturing in the first place.
In the modern age, this is where a good cup of tea comes in handy. A valuable companion whilst compiling and reading data, debating and working out your plan of action.
Why ask for Digital Tealeaves?
With over 30 years of experience as a systems vendor for ERP, CRM, Ticketing, BI applications and Web site builds. From trying to build the ultimate “single platform” solution (and succeeding for a while) and from working directly with Visitor Attractions and Sports Venues in a “hands on” and advisory capacity, Digital Tealeaves works with both C-Suite executives and on the shop floor to help formulate and deploy a digital strategy that is right for your business.
The challenge of running a successful visitor attraction or events venue is big enough without the added layer of systems and data.
Every CEO knows the importance of customers to the success of their organisations and work tirelessly to ensure the physical customer experience is exceptional but is it possible to have the knowledge or bandwidth to consider the implications (good or bad) of the visitors online experience.
Digital Tealeaves will help you level up the physical and online experiences of your guests, letting you measure your performance and grow your business.
